What is UX or User Experience Design?

This is one of the most asked question now a days. If you google this question, you will come across thousands of websites and YouTube videos trying to tell the meaning. But most of the answers are too technical that it makes the beginners very confused. Considering this big problem, let us tell you the meaning, yes! You read it right! No definition, just the meaning in very simple words with day to day life examples. So, let’s begin!

What is UX or User Experience?

The feeling you get while using any service or product (digital / physical), is called User Experience. If you are using a product without any trouble, then the user experience of that product is good. Opposite to that, if you are using a product and you are facing some problem using it, then the user experience of that product is not so good.

Let’s understand it with some real-world products with good User Experience:

Automatic Hand Dryer:

We all have seen & used this product many times but we not aware of its great user experience. Imagine you are washing your hands in the washroom and you have to press a button of the hand dryer with your wet hands, will you do it? No. The most amazing thing of the automatic Hand Dryer is that it does not ask you to touch it anywhere or asks you to press any button to start or stop it. You simply need to put your hands under the hand dryer and that’s it. It starts and stops itself. This feature is made keeping the user in mind whose hands are wet.  

Bluetooth Earphones or Headphones

All of us love to listen songs & earphones make our day with its amazing sound quality. But we all are aware how difficult it is to deal with the wired earphones. People who loves to listen music while workout will understand the problem better. And then came the Bluetooth earphones to make our lives very easy. Now we don’t need to worry about the irritating wire. We can pair the Bluetooth earphones with any music device.

Time to see how digital products also built with user experience:

Google Home page :

As you can see in the image that google home page has a very minimalist design. The biggest object on the page is the search bar which is there to fulfill the main objective of the user coming on this page which is to search things. There is no way your eye can missed out the search bar. This is one of the good user experiences which we all get without realizing it.

Notification Tune :

Imagine you are lying on sofa in your bad room and your mobile is on the table next to your sofa. A new message comes to your WhatsApp and your hand gets the mobile to see the notification. Now the question, how did you realize that you got a new WhatsApp message without seeing the mobile screen? The answer is the notification tune! Your mind recognizes the notification tune and orders your hand to take the mobile. Good User Experience!

It’s not that every time a great product serves a great experience, sometimes it needs to be improved. Like, Google Pay app requires three taps to open QR code scanner where as PhonePe & Paytm opens the QR code scanner in single click.

Some people will not consider it has a problem but imagine you are in rush and you are holding your mobile in one hand and a heavy bag in another hand. In this scenario, every click increases the frustration and makes the task more difficult.

Also, many of us have come across a situation where somebody has added in a WhatsApp group without our permission. This is not so good user experience.

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